One thing I remember about my mother and grandmother (and provably yours too) is how much time and effort they spent on their skin. But their beauty regimen was simplistic compared to today's standards. Pure, clean and free of heavy dyes or perfumes was their go-to requirements. It's no surprise that Ivory soap is something they gravitated to as I did growing up. Ivory's products are 99.44% pure and clean which is why it's recommended by 4 out of 5 doctors for the whole family ages 3 and up. Continue Reading