Over the years, many consumers have realized that being “Green” is the smart solution for our environment in order to prosper and grow. We have made it a trend. Trends are good right? Well, not necessarily. We have become “eco-exclusive”. By that I mean, we have added pressure on others to do more by reminding them that we go over & beyond in our eco-friendly mission. In a new survey, fifty-one percent of respondents said “green is the new black.” Being eco-friendly is fantastic and spreading the message is fantastic, but we have to remember not to alienate others that want to make practical and simple changes into their everyday life.
Green Works has created a new campaign: “You Don’t Have to be Ridiculous to be Green”. A fun new video series featuring #GreenHousewives pokes fun at overzealous eco-consious individuals who have lost sight of the true meaning of being Green. It’s reminds individuals that whether your making small practical changes in your lifestyle like changing household cleaners or recycling, you are still making a huge impact in the world. No small deed is unnoticed. We should celebrate each others efforts instead of looking a “green” as a status symbol.
I watched all the videos in the Green Works’ You Don’t Have to Be Ridiculous to be Green Campaign. I thought they were cute, humorous, and reminded me exactly how ridiculous we can come across. I’m not saying that being an extreme, eco-consious person is a bad thing, I’m saying you don’t have to alienate those who are interested in betting our world one small step at a time. We don’t want interested individuals to feel that being green is too costly, time-consuming, or impractical.
Interested in making small changes in your life to be a little more “green”? You can visit Green Works Cleaners on their website or watch their new video series. You can also follow Green Works on Twitter & use the hashtags: #YouDontHaveToBe and/or #GreenHousewives
Want to win a Green Works Product Gift Basket to help get your started in your effort to be a little more “green”? Use the Rafflecopter Widget to win a selection of Green Works Products. Ends 2/7/13. The basket will contains: one (1) All Purpose Cleaner, one (1) Cleaning Wipes and one (1) Laundry Detergent. Giveaway is open to US entries only. 18 and up. Please allow 4-6 weeks for prize fulfillment.
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